LuluWoman
Premium contemporary womenswear. We rebuilt the product page, size guide and cart around one job: buying confidence.
+8% conversion rate2.97% to 3.21%
- add-to-cart rate
- +12%
- average order value
- +8%
We find where shoppers lose confidence on your Shopify store, then fix it for you.
Recent work with




Premium contemporary womenswear. We rebuilt the product page, size guide and cart around one job: buying confidence.
+8% conversion rate2.97% to 3.21%
Improvements to trust, product information and purchase confidence.
+43.75% conversion rate


All figures are relative increases on each store's own baseline. LuluWoman's figures cover the first four weeks live.
We handle the research, strategy and implementation. You stay in control of what goes live.
We review your store through a shopper's eyes and send a short, personalised video highlighting where customers may hesitate.
We learn about your business, customers and goals, then agree on the project scope and a fixed price before any work begins.
We examine how your customers shop, identify what's holding them back and prioritise the changes most likely to make a commercial difference.
We implement the changes on a duplicate Shopify theme, test everything and launch only once you've approved the work.
We provide 30 days of support after launch to resolve any issues with the changes we've made.
Start free. Pay only if you want the fixes done for you.
$0
See what's costing you sales before you spend anything.
Starts atA$2,500 / project
Turn more of the traffic you're already getting into customers.
Yes. Start with the free review. You'll see what we'd fix first, why we think it matters, and what we'd recommend doing next — with no obligation.
If you want us to implement the fixes, we'll scope the work and give you one fixed price before anything starts. You decide whether to go ahead.
It depends on what we find. The Conversion Edit starts from A$2,500, and we scope the work against your store before anything begins.
You'll know exactly what we'd fix and what it costs before you commit. The agreed price doesn't change once work starts.
No, and we'd never promise that. CRO isn't something anyone can guarantee.
What we can do is identify the highest-confidence issues we see, explain why we think they're hurting sales, and let you decide whether they're worth fixing before you spend anything.
That's why every project starts with the free review.
Most CRO retainers are ongoing monthly engagements.
Mode & Metric is one-off and focused: we find the highest-impact issues hurting conversions, quote a fixed price, and make the changes.
No retainer to start. We scope the work, agree the price, make the changes, and finish the project.
No. Most stores don't need a full redesign.
We focus on the specific issues hurting conversions, usually things like mobile UX, CTA visibility, trust positioning, product page structure, clarity, and site friction.
The goal is to improve how the store converts, not completely change how it looks.
Fashion has its own conversion problems: fit uncertainty, sizing, product confidence, imagery, returns, delivery expectations and how products are discovered.
By working only with fashion stores, we get better at recognising those problems and knowing what to look for, instead of applying the same CRO checklist to every business.
Yes. We don't lock anything or change your setup. You can keep editing your store like normal.
A short video walkthrough of your store, reviewed by hand and back within 24 hours.
We'll review your store and send the video walkthrough back within 24 hours. Check your spam folder if it hasn't landed.